73% of women would choose to wear a non-wired bra if it offered the same support as a wired one, and 63% often sigh with relief when they take it off*. So why on earth do so many of us wear them? It seems that until now women have had very limited options. Bras Without Wires was born out of necessity – you deserve comfort, beauty, style, support and a product crafted with sustainability in mind. Sydney based CEO and founder, Stephanie Devine, commenced her life calling in 2013 to search for non-wired bra nirvana.
Bras Without Wires creates stunning and original bras, in your cup size, with all the support and none of the wire. Our lingerie is made from the most luxurious European lace, fabrics and trims, and always lined with Australian made organic cotton. The team at Bras Without Wires has found audacious ways to lift, support and separate wirelessly, because you can never underestimate the importance of a beautiful, well-fitting bra.
Our ‘women without wires’ swear it’s the best fitting, most comfortable bra they’ve ever worn. Since launching Bras Without Wires, we have experienced a groundswell of smart women looking for a way out of the wire.
Stephanie’s original motivation for Bras Without Wires came when searching for a softer solution, post treatment for breast cancer. In the absence of anything remotely appealing, she set about making the bra she couldn’t find. She cut, wrapped and stitched fabric, rejecting all the accepted wisdom. Eventually, the original Annie Bra went into production late 2013. In 2014, Stephanie reached the final 20 in the LIVESTRONG Foundation’s inaugural Big C Competition from 780 entrants in 33 countries. Funding came through, and Bras Without Wires re-branded and re-launched in November 2015.
Remaining true to our roots, every Bras Without Wires bra will always be lined in organic cotton – “fit-for-purpose” for women undergoing radiotherapy, but not a ‘cancer bra’. And for the growing number of women undergoing elective, cosmetic breast surgery of any kind who can’t wear wires for months afterwards (if indeed ever), Bras Without Wires is a beautiful solution.
Most of all, it’s a bra for Everywoman and her daughter, sister, mother is and friends, who are ready to go wire-free.
Because we love breasts and wish healthy ones to all, Bras Without Wires will donate $1 for every bra sold to the National Breast Cancer Foundation, to contribute to the research that will find a cure.
** The national online consumer panel by OmniPoll was conducted nationally amongst 688 females aged 18 + over the period 12 -17 November 2015